Evaluation. Q5

How did you attract/ address your audience?

At the beginning of the film, we start by showing the threatening text message, along with the reflection of the character in the mobile phone screen. This gives the viewer a clear indication of the dangerous situation, and the urgency. We used messages on screen using test tools to enter in more comples information, making sure that we kept the mysterious element.We used tracking shots to show the speed at which the characters were moving, and to make sure that the viewer knew the significance of these characters. The mise en scene of the area, with normal - looking houses, cars and surroundings, makes the film yet more interesting.

In our opening sequence, we used dark, mysterious music to ensure that the viewer knows from the very beginning what genre the film is. The camera work is slightly shaky, fixed on the phone, so we see that the phone is the most important object in the scene. The diegetic sound of the phone vibrating mixes well with the non - diegetic eerie music and effects. A key effect is used during the discovery of the text message, a dark, stomach - dropping effect. This shows that the message is an important point in the film, and the tone of music and effects give the correct impression that it is a dark symbol. This intrigues the audience, and makes them want to continue watching, to find out what this young man has done to make someone want him dead.

The shot of the text message is key, as we can also see the character's reflection on the screen, and his face is downcast, showing his despair and sadness. This is all contained within the first scene, before the viewer knows anything about the situation, so it is intriguing for anyone who watches it. We continue to employ the technique of just adding enough information for the viewer to understand what is happening, but not as much that the viewer gets bored.

The mise en scene backs up the image we aim to portray, one of a normal teenage boy. In the first shot the shot includes a plain table, with some chairs and a window in view. This emphasises the normality of the film, with normal houses, cars and furniture in show. The shot that follows shows the character in trouble with his head in his hands,looking upset and downhearted. The voice over that follows gives more information as to why the victim is in the set of circumstances that he has got himself into, without giving away the plot.

Throughout the clip we used editing to match key moments and shots in the film with important effects and the climaxes of the backing tracks. We used text images on screen to give the viewer the name of our production company and the name of the film, and also to emphasise the horror genre, using the title 'Lucifer's Chase' to build suspense and fear.